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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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The best pool party food ideas

As the weather warms up, there is one thing on many homeowners’ minds: having or attending a pool party. Food, drink and party games are always major aspects of party planning, and pool parties are no exception.  As a host, you want to provide a great spread that ...

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Differentiate Your Florida Luxury Residence from the Competition

Let's face it – your luxury home in Orlando, Tampa Bay or any other Florida city or town may appear similar to others. Fortunately, there are many quick, easy ways for a home seller to differentiate his or her Sunshine State luxury residence from the competition. Now, let's take a look ...

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